Back in May, I talked about the impact of ad performance on Web page load time, and the formation of an Ad Load Performance Working Group within the IAB to try to do something about it.
The first output from this working group was announced today at the IAB Ad Operations Summit in New York.
Your Web site experienced an outage or degradation of some kind – an installation gone wrong, a server crash, a network problem, etc. How do you quantify the impact of that event?
Wouldn’t it be great to be able to assign a dollar value to an outage? That can go a long way to help build a business case for more servers, new switches, better QA procedures, etc. to reduce the likelihood of future outages.