The first output from this working group was announced today at the IAB Ad Operations Summit in New York.
Your Web site experienced an outage or degradation of some kind – an installation gone wrong, a server crash, a network problem, etc. How do you quantify the impact of that event?
Wouldn’t it be great to be able to assign a dollar value to an outage? That can go a long way to help build a business case for more servers, new switches, better QA procedures, etc. to reduce the likelihood of future outages.