http://ericgoldsmith.com/2008/01/23/web-site-engagement/ Random thoughts on life and technology Sat, 19 May 2012 17:40:47 +0000 http://wordpress.org/?v=2.2.1 http://ericgoldsmith.com/2008/01/23/web-site-engagement/#comment-3 Chris Tue, 11 Mar 2008 18:25:36 +0000 http://ericgoldsmith.com/2008/01/23/web-site-engagement/#comment-3 So it looks like MS is doing A/B testing? I think there's a general undervaluing of the "design" aspect in the industry. Aside from a handful of sites that have unique enough content to overcome other aspects, the majority of the successes in the last year or two have been based on design. FaceSpace? Lets you connect with friends in an easy and orderly manner. Digg, Meebo, Delicious, Flickr... they all succeed(ed) because they give the users what they want in sleek package that's easy to use, functional and not annoying to look at. So it looks like MS is doing A/B testing? I think there’s a general undervaluing of the “design” aspect in the industry. Aside from a handful of sites that have unique enough content to overcome other aspects, the majority of the successes in the last year or two have been based on design. FaceSpace? Lets you connect with friends in an easy and orderly manner. Digg, Meebo, Delicious, Flickr… they all succeed(ed) because they give the users what they want in sleek package that’s easy to use, functional and not annoying to look at.

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